MARKETING
24 Aug, 2025
Digital Marketing Campaign
A targeted digital marketing project to promote a "Double Discount" offer for B.S. Channabasappa & Sons, executed by VC AI Creator. The campaign focused on leveraging automation to achieve a high success rate and measurable results.
Digital Marketing
Automation
Services
Digital Marketing
Category
Marketing Campaign
Client
B.S. Channabasappa & Sons (BSC)
Introduction
The objective was to launch a powerful campaign with an order quantity of 2,00,000 messages. We initiated the campaign with a clear goal: to drive engagement and sales for the client's "Double Discount" offer using a bespoke digital template and strategic targeting.
How it Works: Our Approach
Our approach was built around a highly efficient, automated workflow to ensure maximum message delivery.
Started: The campaign officially began on Jul 27, 2025.
Auto-Targeting: Messages that failed to deliver were automatically re-targeted to ensure every possible lead was reached.
Completed: The core campaign concluded on Jul 30, 2025, with auto-targeting continuing to optimize the results.
Analysis & Results
We achieved exceptional results by focusing on a data-driven strategy and continuous optimization.
Success Rate: 85% of messages were successfully delivered, from a total of 1,79,000 messages sent.
Reply Rate: The campaign generated a strong 15.4% reply rate.
Opt-Outs: Only 285 users opted out, indicating high-quality targeting and relevant content.
Execution: Automated & Targeted
The key to the campaign's success was the implementation of a robust, automated system.
Auto-Retargeting: We utilized an auto-retargeting system that automatically re-sent failed messages every 24 hours, ensuring an optimized delivery and reach without manual intervention.
Messages Sent: The message delivery was managed to create a smooth, consistent flow, as shown in the attached graphs.
